Over 50% of LGBT+ older adults face senior housing discrimination, proof that even in retirement, the fight for equality continues. Not Another Second celebrates LGBT+ seniors who spent decades unable to live as their true selves, transforming a retirement community into an Augmented Reality exhibition that declares their stories can't be silenced. Through photography, documentary film, billboards, and a limited edition book benefiting LGBTQ+ youth, the project sparked a national movement with 2.8 billion media impressions, coverage in The New York Times and The Guardian, and sold out within days before touring the country.

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Agua Magica | Branding